Terry Realty Blog

Well we are starting out on a New Year.  2009 with all its problems is behind us.  We are very excited by what lies ahead.

We started the year by moving our business to a new company.  Terry Realty Group is now affiliated with Keller Williams.  Many people have asked why we decided to make the move.  I’ll try and explain.

The short answer is that we believe we can provide a better level of service to our clients with Keller Williams than with our former company.  Clearly by providing a higher level of service to our clients, we will be more successful and grow Terry Realty Group to new heights.

The long answer needs to answer the question about why we believe we can provide a better level of service to our clients.  Keller Williams is the company that we believe has the best vision of the way this Real Estate industry is changing.  For far too long, traditional Real Estate companies have tried to resist change and to ignore the way technology is changing our world.  They have believed that the Internet would not have a major effect and have only made token gestures toward it, never fully embracing the way it will change the world.  As Real Estate Agents, we are no longer gatekeepers to the information about Real Estate, it is all there on the Internet for everyone to use.  We have to change to become the experts on what that information means to the general public.  Everyone has the information, we need to have the expertise.

Keller Williams embraces the Internet.  They provide their Agents with a great Technology Platform on which to build their Internet presence.

Keller Williams also uses the Internet to provide un-matched training to their agents through a company Intranet.  On that site we can visit the Keller Williams University where there in in depth training on almost any Real Estate subject you can conceive.  Only by learning can we gain the knowledge we need to use the huge amount of information out there to service our clients.

Our existing clients already know of the strong commitment we have at Terry Realty Group to education.  I myself have worked hard over the past few years to get my ABR, GRI, CRS and SFR designations.  I plan more in the next year.

Finally Keller Williams provides a business model that allows and encourages us to build Terry Realty Group into a business under their umbrella.  I got into Real Estate because I wanted to build an run my own company.  Keller Williams is helping me to do that.  Of course it also doesn’t hurt that they take less of the commission we make on our sales than my old company which allows us to spend that money on things that make sense to us and help our clients.

Yes, 2010 is going to be a great year for Terry Realty Group in Real Estate.